Thursday, 26 June 2014

India's New PM Becomes the Forth Most Followed World Leader on Twitter

@NarendraModi the India's Prime Minister who has been in power for just or so has hit five million plus followers on Twitter making the Forth most followed world leader. Modi has beating the likes of @WhiteHouse which has 4.78 million followers.
Although India has 200 million active web users,in 2009 there was there was only one Indian politician on Twitter -- Shashi Tharoor, who then had only 6,000 followers.
Dubbed “India’s first social media election” by CNN -- Twitter, Facebook and Google played a huge role in the new prime minister’s campaign. On Holi, a Hindu festival which took place in April, he sent his followers Direct Messages on Twitter, wishing them a happy holiday. Beyond that, he used GoogleHangouts and holograms during campaign appearances.
In 2013, 20 million Indian election-related conversations took place on Twitter. Modi, unlike his opponent Rahul \Gandhi, used Twitter relentlessly, and yes -- he posted a selfie.

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